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It’s hard to imagine that there are some places unreachable for progress in the age of Hi-Tech. Besides the more coming progress theoretically can reduce the possible income, the more that progress is restrained by means of all existing ways.

As you know, the most of free e-mail services exist because of advertising earnings that is shown to the Users in the web-interface of mailbox. So, web industry giants don’t hasten to provide free access to the mailboxes via POP3 and SMTP protocols, as the efficiency of their ad places will considerably decrease which is unwanted situation.Such giants as Yahoo.com, MSN.com, and AOL.com have many users who are attached to other services of the companies and they are being slow to provide users with such access, just because people got used to use the web interface.

Of course, there are ways to avoid these limits. For instance there is third parties’ software for www.Yahoo.com converting web traffic into POP3. However, it is possible to steal mailbox passwords with the help of such programs which reduces a wish to use them. For Hotmail.com from MSN.com there is possibility to use the special protocol which is integrated in the Outlook Express and does not accessible for the others programmers of the mail programs that narrow down the users freedom when choosing the post program. The AOL.com has access by POP3 and SMTP, but it is accessible for the clients for internet access from that provider and this cramp the region of mail using because the internet access from the AOL.com is not everywhere.

However, they lose a lot, trying to follow the outdated marketing policy that is intended for online advertising, and limiting the user’s freedom in his choice. There is another way to monetize visitors, attracting users and keeping them. Such new model of user treatment was Google.com Company and its e-mail service - Gmail.com. Initially they provide users access to POP3 and SMTP interfaces not restricting user in methods of work with e-mail. However this service has a great advantage over common mailing applications like Outlook Express - it is a big volume of mailbox disk space allowing user to keep all the e-mails straight at the server and get access to its’ mailbox from any part of the world.The user have only the relevant ad - there are no banners! Such service format increasingly wins the sympathy of e-mail users as handy interface enables you to forget mail applications installation and setup problems.

As a result e-mail of the Future performs as web-interface without the use of mail applications. Yahoo.com, MSN.com and www.AOL.com most probably will also use this model later as it much profitable than out of date method of mail application utilization.Basically POP3 and SMTP become even obsolete; the www.Gmail.com provides new e-mails reception notifications via RSS channels.